Wolves partners with Black Arrow FC

Black Arrow is an African-American platform focusing on “the intersection of soccer and Black culture” and they’ve recently paired up with Wolverhampton Wanders to help them gain exposure amongst African-Americans in the US.

With football jersey culture currently booming in the US, this partnership was initially born out of Black Arrow’s admiration for Wolves’ eye-catching old gold and black kit and ‘transformer-like logo’, as well as their appreciation for star forward and “the guy they told you not to worry about”, Adama Traore.

Out of the partnership, we’re getting a studio show with Elischa Edouard and a photo lookbook of Wolves’ latest home kit with photos taken by Black Arrow’s creative director and photographer, Gavin Guidry.

(via Versus)

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