Soccer

The World Cup, yeah! What is it good for? Absolutely nothing (in terms of return on investment)

Money, Money, Money by ABBA is played out in this context but that about sums it up.

Men’s football World Cups, $bn, 2018 prices, via The Economist

The Economist made a graphic to demonstrate just how cost-ineffective the FIFA World Cup—and other major sporting events—are for their hosts:

Football fans can hardly accuse Qatar of being tight-fisted. The Arab state has reportedly spent $300bn in the 12 years since it won the rights to host the men’s World Cup. It only expects the tournament to inject $17bn back into its economy. Much of that spending spree has gone into building infrastructure, including a whizzy new metro system built to accommodate the 1.5m visitors expected to show up to football’s biggest party. Organisers insist all the construction will serve a purpose even after the final goals are scored. They should hope so. As an investment, sporting mega-events are almost always a dud.

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