Olympics / Winter Olympics / Winter Sports

A Coca-Cola commercial for the 1984 Winter Olympics in 35mm 4K

There’s something magical about seeing a film in 35mm but to have it enhanced to 4K? Perfection. And that perfection lends itself well to the bright colours of Coca-Cola’s branding and the high speeds of skiing and sliding sports at the 1984 Winter Olympics in Sarajevo. The above commercial gives you a first-person perspective with classic 80s vocals and percussive background music. Yeah, I wasn’t born for another 5 years by the time this came out but it definitely hit me in the nostalgia feels.

Related to classic Winter Olympic Games: the Lillehammer 1994 Winter Olympic Film, the Nagano 1998 Winter Olympic Film, and photos from the first 12 Winter Olympics

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