There’s something magical about seeing a film in 35mm but to have it enhanced to 4K? Perfection. And that perfection lends itself well to the bright colours of Coca-Cola’s branding and the high speeds of skiing and sliding sports at the 1984 Winter Olympics in Sarajevo. The above commercial gives you a first-person perspective with classic 80s vocals and percussive background music. Yeah, I wasn’t born for another 5 years by the time this came out but it definitely hit me in the nostalgia feels.