Appareltly is a series that looks at sports brands from around the world. The first brand we’ll be featuring is Volcom, a company that believes in truth, identity, and passion.
Volcom is the collective vision of our entire eclectic and diverse global community. From our riders, ambassadors, employees, partners and retailers — all the way to the creative youth out there reshaping the world around them, we are all True To This.
The brand started when Richard Woolcott and Tucker Hall went on their regular snowboard trip to Lake Tahoe in California. They met up with Nathan Fletcher and Mark Gabriel and spent days enjoying the snow.
Two weeks later Richard quit his job to take some time off and snowboard. He and Tucker had also talked of starting a clothing company during the Tahoe trip but nothing was really finalized. Later that spring, the two came up with the idea of starting a riding company based around the three sports they enjoyed (snowboarding, skateboarding and surfing). With an initial $5,000 from Richard’s dad, they started the process. First came the name, then came the stone and Volcom was born.
Volcom also prides itself on sustainability with its use ofrecyclable materials, responsible manufacturing practices, and The Volcom Giveback Series™ which supports a variety of organizations and non-profits.
More from the Apparelty series: Appareltly: Snow+Rock