I miss the old sponsors.
An old but great piece by rest of world on football shirts and their history of tech sponsors:
Sponsoring a football club — proper football, that is — is more than just a business transaction. It’s about using the world’s most watched sport to promote your brand. Getting your company’s logo on the shirt of a team like Liverpool or Real Madrid means tying your brand to a global icon. And for decades, it’s been a route taken by emerging tech companies, flush with cash to burn and a name to earn.
Some of my favourites over the years:
- Juventus and Sony
- Fiorentina and Nintendo
- Man United and Sharp
- Arsenal and Sega (and JVC)
- Manchester City and Brother
- Sheffield Wednesday & Southampton and Sanderson Electronics
- Spurs and Hewlett Packard
- Wimbledon and Elonex Computers (and Tiny Computers)
- QPR and Compaq
- Everton and NEC (and Danka)
- Crystal Palace and TDK
- Auxerre and PlayStation
- JEF United Chiba and Sega